Today we release PAMCo 1 2021 dataset. The data covers the period April 2019 โ March 2020 print data with November 2020 Comscore data. All Joint Industry Currencies (JICS) are facing challenges producing estimates using our normal methodology as a result of the pandemicโs limitations on face-to-face research.
PAMCo โ Audience Measurement for Publishers is the JIC (Joint Industry Currency) for published media, using approved world leading methodology.
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