{"id":10950,"date":"2022-11-09T14:44:04","date_gmt":"2022-11-09T14:44:04","guid":{"rendered":"https:\/\/build.pamco.co.uk\/?page_id=10950"},"modified":"2023-01-04T11:03:08","modified_gmt":"2023-01-04T11:03:08","slug":"methodology","status":"publish","type":"page","link":"https:\/\/pamco.co.uk\/methodology\/","title":{"rendered":"Methodology"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10950\" class=\"elementor elementor-10950\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section data-dce-background-image-url=\"https:\/\/build.pamco.co.uk\/wp-content\/uploads\/2022\/11\/unsplash_Q1p7bh3SHj8.png\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3f11db8 elementor-section-height-min-height elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3f11db8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec03a8a\" data-id=\"ec03a8a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0295326 elementor-widget elementor-widget-heading\" data-id=\"0295326\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Methodology<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5527fda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5527fda\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1977020\" data-id=\"1977020\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0fab8cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0fab8cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f8d2622\" data-id=\"f8d2622\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c1833f elementor-widget elementor-widget-text-editor\" data-id=\"8c1833f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2>How does PAMCo produce published media audiences?<\/h2>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-a757f85 elementor-widget elementor-widget-text-editor\" data-id=\"a757f85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\tPAMCo\u2019s methodology integrates print readership and demographic data from a high-quality survey of 22,000 participants per year with digital audience estimates supplied by Ipsos iris.\u00a0 The PAMCo survey is based on an \u2018online first\u2019 method and includes two phases:\n<ol>\n \t<li>It starts with a postal phase \u2013 sampled addresses are mailed and up to two household members are invited to complete an online (or paper) self-completion questionnaire<\/li>\n \t<li>This is followed by a field stage when non-responsive households are visited in-person by Ipsos \u2018facilitators\u2019 to encourage completion online or paper.\u00a0 From October 2021 the option of an in-home interview is now being offered again.<\/li>\n<\/ol>\nIpsos iris is the new UKOM approved standard for online audience measurement in the UK from January 2021.\n\nTo download the Technical Appendix 201\u00a0<a role=\"link\" href=\"\/wp-content\/uploads\/2022\/11\/PAMCo-SLA-Technical-Appendix-2021-Report.pdf\">click here<\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a17ceca elementor-widget elementor-widget-image\" data-id=\"a17ceca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/pamco.co.uk\/wp-content\/uploads\/2022\/11\/Methodology-slide_updated.jpg\" class=\"attachment-large size-large wp-image-11425\" alt=\"\" srcset=\"https:\/\/pamco.co.uk\/wp-content\/uploads\/2022\/11\/Methodology-slide_updated.jpg 1000w, https:\/\/pamco.co.uk\/wp-content\/uploads\/2022\/11\/Methodology-slide_updated-300x169.jpg 300w, https:\/\/pamco.co.uk\/wp-content\/uploads\/2022\/11\/Methodology-slide_updated-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How does PAMCo produce published media audiences? PAMCo\u2019s methodology integrates print readership and demographic data from a high-quality survey of 22,000 participants per year with digital audience estimates supplied by Ipsos iris.\u00a0 The PAMCo survey is based on an \u2018online first\u2019 method and includes two phases: It starts with a postal phase \u2013 sampled addresses [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Methodology - PAMCo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pamco.co.uk\/methodology\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Methodology - PAMCo\" \/>\n<meta property=\"og:description\" content=\"How does PAMCo produce published media audiences? PAMCo\u2019s methodology integrates print readership and demographic data from a high-quality survey of 22,000 participants per year with digital audience estimates supplied by Ipsos iris.\u00a0 The PAMCo survey is based on an \u2018online first\u2019 method and includes two phases: It starts with a postal phase \u2013 sampled addresses [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pamco.co.uk\/methodology\/\" \/>\n<meta property=\"og:site_name\" content=\"PAMCo\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-04T11:03:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/build.pamco.co.uk\/wp-content\/uploads\/2022\/11\/Methodology-slide_updated.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pamco.co.uk\/methodology\/\",\"url\":\"https:\/\/pamco.co.uk\/methodology\/\",\"name\":\"Methodology - PAMCo\",\"isPartOf\":{\"@id\":\"https:\/\/pamco.co.uk\/#website\"},\"datePublished\":\"2022-11-09T14:44:04+00:00\",\"dateModified\":\"2023-01-04T11:03:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/pamco.co.uk\/methodology\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pamco.co.uk\/methodology\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pamco.co.uk\/methodology\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pamco.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Methodology\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pamco.co.uk\/#website\",\"url\":\"https:\/\/pamco.co.uk\/\",\"name\":\"PAMCo\",\"description\":\"Audience Measurement for Publishers\",\"publisher\":{\"@id\":\"https:\/\/pamco.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pamco.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/pamco.co.uk\/#organization\",\"name\":\"PAMCo\",\"url\":\"https:\/\/pamco.co.uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/pamco.co.uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/pamco.co.uk\/wp-content\/uploads\/2022\/11\/PAMCo-Logo-Final.svg\",\"contentUrl\":\"https:\/\/pamco.co.uk\/wp-content\/uploads\/2022\/11\/PAMCo-Logo-Final.svg\",\"width\":545,\"height\":153,\"caption\":\"PAMCo\"},\"image\":{\"@id\":\"https:\/\/pamco.co.uk\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Methodology - PAMCo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pamco.co.uk\/methodology\/","og_locale":"en_GB","og_type":"article","og_title":"Methodology - PAMCo","og_description":"How does PAMCo produce published media audiences? PAMCo\u2019s methodology integrates print readership and demographic data from a high-quality survey of 22,000 participants per year with digital audience estimates supplied by Ipsos iris.\u00a0 The PAMCo survey is based on an \u2018online first\u2019 method and includes two phases: It starts with a postal phase \u2013 sampled addresses [&hellip;]","og_url":"https:\/\/pamco.co.uk\/methodology\/","og_site_name":"PAMCo","article_modified_time":"2023-01-04T11:03:08+00:00","og_image":[{"url":"https:\/\/build.pamco.co.uk\/wp-content\/uploads\/2022\/11\/Methodology-slide_updated.jpg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/pamco.co.uk\/methodology\/","url":"https:\/\/pamco.co.uk\/methodology\/","name":"Methodology - PAMCo","isPartOf":{"@id":"https:\/\/pamco.co.uk\/#website"},"datePublished":"2022-11-09T14:44:04+00:00","dateModified":"2023-01-04T11:03:08+00:00","breadcrumb":{"@id":"https:\/\/pamco.co.uk\/methodology\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pamco.co.uk\/methodology\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/pamco.co.uk\/methodology\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pamco.co.uk\/"},{"@type":"ListItem","position":2,"name":"Methodology"}]},{"@type":"WebSite","@id":"https:\/\/pamco.co.uk\/#website","url":"https:\/\/pamco.co.uk\/","name":"PAMCo","description":"Audience Measurement for Publishers","publisher":{"@id":"https:\/\/pamco.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pamco.co.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/pamco.co.uk\/#organization","name":"PAMCo","url":"https:\/\/pamco.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/pamco.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/pamco.co.uk\/wp-content\/uploads\/2022\/11\/PAMCo-Logo-Final.svg","contentUrl":"https:\/\/pamco.co.uk\/wp-content\/uploads\/2022\/11\/PAMCo-Logo-Final.svg","width":545,"height":153,"caption":"PAMCo"},"image":{"@id":"https:\/\/pamco.co.uk\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/pamco.co.uk\/wp-json\/wp\/v2\/pages\/10950"}],"collection":[{"href":"https:\/\/pamco.co.uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pamco.co.uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pamco.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pamco.co.uk\/wp-json\/wp\/v2\/comments?post=10950"}],"version-history":[{"count":28,"href":"https:\/\/pamco.co.uk\/wp-json\/wp\/v2\/pages\/10950\/revisions"}],"predecessor-version":[{"id":12352,"href":"https:\/\/pamco.co.uk\/wp-json\/wp\/v2\/pages\/10950\/revisions\/12352"}],"wp:attachment":[{"href":"https:\/\/pamco.co.uk\/wp-json\/wp\/v2\/media?parent=10950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}