{"id":10962,"date":"2022-11-09T15:06:10","date_gmt":"2022-11-09T15:06:10","guid":{"rendered":"https:\/\/build.pamco.co.uk\/?page_id=10962"},"modified":"2023-01-04T11:03:35","modified_gmt":"2023-01-04T11:03:35","slug":"lifestyle-and-classification-data","status":"publish","type":"page","link":"https:\/\/pamco.co.uk\/methodology\/interview-and-questionnaire\/lifestyle-and-classification-data\/","title":{"rendered":"Lifestyle and classification data"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10962\" class=\"elementor elementor-10962\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section data-dce-background-image-url=\"https:\/\/build.pamco.co.uk\/wp-content\/uploads\/2022\/11\/unsplash_Q1p7bh3SHj8.png\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c04c3be elementor-section-height-min-height elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"c04c3be\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19d14ff\" data-id=\"19d14ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27ffa18 elementor-widget elementor-widget-heading\" data-id=\"27ffa18\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lifestyle and classification data<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7492b4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7492b4c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a623651\" data-id=\"a623651\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8064497 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8064497\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-518927f\" data-id=\"518927f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4e9d82 elementor-widget elementor-widget-text-editor\" data-id=\"a4e9d82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\tA wide range of lifestyle and classification information is available on PAMCo\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5177a58 elementor-widget elementor-widget-text-editor\" data-id=\"5177a58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><u>Demographics<\/u><\/h3><ul><li>Age<\/li><li>Gender<\/li><li>Sexual Orientation<\/li><li>Social grade<\/li><li>Main Shopper<\/li><li>Marital status<\/li><li>Qualifications<\/li><li>Terminal education age<\/li><li>Working status<\/li><li>Chief Income Earner<\/li><li>Income<\/li><li>Household composition and presence of children<\/li><li>Ethnic Origin<\/li><li>Disability<\/li><li>Government Office Region<\/li><\/ul><h3><u>Other Media<\/u><\/h3><ul><li>Internet<\/li><li>TV<\/li><li>Cinema<\/li><li>Radio<\/li><li>Podcasts<\/li><\/ul><h3><u>Lifestyle<\/u><\/h3><ul><li>Future plans (next six months)<\/li><li>Shopping<\/li><li>Travel and Holidays<\/li><li>Motoring<\/li><li>Commuting<\/li><\/ul><h3><u>Classification systems<\/u><\/h3><ul><li>Social grade (Based on occupation)<\/li><li>NS-SEC (The Government\u2019s grading of social class)<\/li><\/ul><h3><u>Geodemographics<\/u><\/h3><ul><li>ACORN<\/li><li>MOSAIC<\/li><li>Financial ACORN<\/li><li>Financial MOSAIC<\/li><\/ul><h3><u>Engagement<\/u><\/h3><ul><li>Source of Copy<\/li><li>Time Spent Reading<\/li><li>Attitudinal Brand Statements for print and digital e.g. trust<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6b24b8 elementor-widget elementor-widget-button\" data-id=\"b6b24b8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/wp-content\/uploads\/2022\/11\/Lifestyle-and-classification-data_updated.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Information in PDF<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A wide range of lifestyle and classification information is available on PAMCo Demographics Age Gender Sexual Orientation Social grade Main Shopper Marital status Qualifications Terminal education age Working status Chief Income Earner Income Household composition and presence of children Ethnic Origin Disability Government Office Region Other Media Internet TV Cinema Radio Podcasts Lifestyle Future plans [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10954,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lifestyle and classification data - PAMCo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pamco.co.uk\/methodology\/interview-and-questionnaire\/lifestyle-and-classification-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lifestyle and classification data - PAMCo\" \/>\n<meta property=\"og:description\" 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