{"id":10987,"date":"2022-11-09T15:13:02","date_gmt":"2022-11-09T15:13:02","guid":{"rendered":"https:\/\/build.pamco.co.uk\/?page_id=10987"},"modified":"2023-01-04T10:54:45","modified_gmt":"2023-01-04T10:54:45","slug":"readers-per-copy","status":"publish","type":"page","link":"https:\/\/pamco.co.uk\/methodology\/the-difference-and-divergence-between-readership-and-circulation\/readers-per-copy\/","title":{"rendered":"Readers per copy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10987\" class=\"elementor elementor-10987\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section data-dce-background-image-url=\"https:\/\/build.pamco.co.uk\/wp-content\/uploads\/2022\/11\/unsplash_Q1p7bh3SHj8.png\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f6a36c0 elementor-section-height-min-height elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"f6a36c0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0aadd36\" data-id=\"0aadd36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d86376e elementor-widget elementor-widget-heading\" data-id=\"d86376e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Readers per copy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d66ab13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d66ab13\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f828403\" data-id=\"f828403\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-767158a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"767158a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5919b22\" data-id=\"5919b22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b573e4f elementor-widget elementor-widget-text-editor\" data-id=\"b573e4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\tSome examples of the reasons for real changes on readers-per-copy are shown below\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf9d7f1 elementor-widget elementor-widget-heading\" data-id=\"cf9d7f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Examples of sudden changes:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a4db67 elementor-widget elementor-widget-text-editor\" data-id=\"9a4db67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<ul><li>Heavy promotional activity (e.g free gift)<\/li><li>Price cuts<\/li><li>Major changes to editorial format<\/li><li>Sudden losses or gains in circulation<\/li><li>Seasonal factors<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4234069 elementor-widget elementor-widget-heading\" data-id=\"4234069\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Examples of gradual changes:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb243c elementor-widget elementor-widget-text-editor\" data-id=\"dfb243c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<ul>\n \t<li>Awareness of new titles can take time to grow<\/li>\n \t<li>Long-term expansion or contraction of circulation<\/li>\n \t<li>Changes in profile (e.g. ageing readership)<\/li>\n \t<li>Launch and closure of competitive titles<\/li>\n \t<li>Impact of digital media<\/li>\n<\/ul>\nThere are many other possible reasons why readers-per-copy can change over time. A summary as to why publications have different readers-per-copy can be found <a role=\"link\" href=\"\/wp-content\/uploads\/2022\/11\/PAMCo-Why-publications-have-different-readers-per-copy.pdf\" target=\"_blank\" rel=\"noopener\"><strong>here.<\/strong><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Some examples of the reasons for real changes on readers-per-copy are shown below Examples of sudden changes: Heavy promotional activity (e.g free gift) Price cuts Major changes to editorial format Sudden losses or gains in circulation Seasonal factors Examples of gradual changes: Awareness of new titles can take time to grow Long-term expansion or contraction [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10986,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - 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