{"id":10997,"date":"2022-11-09T15:15:11","date_gmt":"2022-11-09T15:15:11","guid":{"rendered":"https:\/\/build.pamco.co.uk\/?page_id=10997"},"modified":"2023-01-04T11:02:35","modified_gmt":"2023-01-04T11:02:35","slug":"measurement-criteria","status":"publish","type":"page","link":"https:\/\/pamco.co.uk\/how-to-access-pamco-data\/measurement-criteria\/","title":{"rendered":"Measurement Criteria"},"content":{"rendered":"\t\t
Any publisher-owned print or digital brand can apply to have their brand included in PAMCo. For digital brands this is the case even if there is no corresponding print brand, or the print brand does not have a readership estimate published.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
For print publications the key consideration is that display advertising is carried. Publications which are not normally covered are:<\/p>
There is no minimum circulation requirement for print publications, but a publication must achieve a minimum sample before any data can be released.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Publisher owned websites that deliver primarily text\/visual content, including short videos, as part of the published media sector can be reported by PAMCo. Sites primarily delivering other types of content, e.g. for listening\/extended viewing, as well as store\/retailer\/membership websites could be part of the overall PAMCo dataset as non-publisher websites.<\/p>\n
Since PAMCo digital estimates are provided by Ipsos iris, appropriate Ipsos iris tagging is highly recommended in order to achieve the best possible estimates, although it is not essential for inclusion in the PAMCo dataset.<\/p>\n
Assuming a minimum monthly sample of 20 panellists is achieved, Ipsos iris reports digital audience estimates even if brands are not tagged, using weighted estimates derived from their panels. These estimates can be integrated within the PAMCo database. However appropriate tagging is highly desirable, as this will improve Ipsos iris\u2019 estimate by ensuring all activity is credited.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
<\/p>PAMCo can report the following newsbrand content sections across print and digital:\n
Furthermore, in order to be measured on PAMCo,\u00a0in-paper sections\u00a0have to match the following criteria:<\/p>
*In-paper sport sections can be measured even if their masthead is only prompted on one page, as they remain a very recognisable section for most readers and the content of the unbranded pages is clearly about sport.\u00a0<\/em><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Any publisher-owned print or digital brand can apply to have their brand included in PAMCo. For digital brands this is the case even if there is no corresponding print brand, or the print brand does not have a readership estimate published. Print brands For print publications the key consideration is that display advertising is carried. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10993,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"acf":[],"yoast_head":"\nDigital sections<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t