{"id":11005,"date":"2022-11-09T15:18:11","date_gmt":"2022-11-09T15:18:11","guid":{"rendered":"https:\/\/build.pamco.co.uk\/?page_id=11005"},"modified":"2023-01-04T10:39:43","modified_gmt":"2023-01-04T10:39:43","slug":"total-brand-reach-tbr","status":"publish","type":"page","link":"https:\/\/pamco.co.uk\/how-to-access-pamco-data\/total-brand-reach-tbr\/","title":{"rendered":"Total Brand Reach (TBR)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11005\" class=\"elementor elementor-11005\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section data-dce-background-image-url=\"https:\/\/build.pamco.co.uk\/wp-content\/uploads\/2022\/11\/unsplash_Q1p7bh3SHj8.png\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9741362 elementor-section-height-min-height elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"9741362\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-772d705\" data-id=\"772d705\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9475c8 elementor-widget elementor-widget-heading\" data-id=\"c9475c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Total Brand Reach (TBR)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ca9ba3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ca9ba3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3605fd3\" data-id=\"3605fd3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8b0556a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b0556a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ca2839f\" data-id=\"ca2839f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cbf6ab elementor-widget elementor-widget-text-editor\" data-id=\"5cbf6ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2>Total Brand Reach (TBR) is a measure of the reach of all related content for each publisher brand.<\/h2>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee5f244 elementor-widget elementor-widget-text-editor\" data-id=\"ee5f244\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>TBR appears clearly labelled as such in PAMCo published tables and is available for each brand as an over code within the data bureau analysis systems. It is also possible to analyse each individual entity included within the TBR estimate, in order to break out the reach contributed by each component part of TBR.<\/p><p>TBR definitions can include print entities measured on the PAMCo survey and the relevant digital entities supplied by Ipsos iris.<\/p><p>As the data integration between PAMCo and Ipsos iris is carried out using Level 2 digital entities, each publisher brand could only include one Website Group in their TBR. All digital entities reported below Level 2 in Ipsos iris will automatically contribute to the TBR figures of each publisher brand in PAMCo.<\/p><p>It is noted that in addition to websites and apps, traffic from distributed content such as FBIA, Google AMP, Apple News are included in the Ipsos iris figures. There are two types of distributed content in Ipsos iris:\u00a0<\/p><ul><li>Tagged distributed content\u00a0\u2013\u00a0measured using tags implemented by the publisher, includes FBIA and Google AMP\u00a0and\u00a0contributes to\u00a0\u2018Section Breakouts\u2019 in iris\u00a0<\/li><li>Server-to-server distributed content\u00a0\u2013\u00a0data is provided through server-to-server data delivery to Ipsos directly from the publishing platform, currently\u00a0includes only\u00a0Apple News\u00a0and is reported as \u2018Distributed Content \u2013 Other Apps\u2019 in iris\u00a0<\/li><\/ul><p>Whilst both types of distributed content can be included in PAMCo estimates, only entities that are publicly reported in Ipsos iris can be broken out in the PAMCo dataset.<\/p><p>Publishers need to ensure that all entities that they wish to see reported in PAMCo are included in the List of Reportable entities which is circulated by PAMCo at the start of each quarter.\u00a0\u00a0<\/p><p>A description of what is included in each brand\u2019s TBR headline figure is published at each data release and made available on the PAMCo website.<\/p><p>Given the complex fast changing nature of the digital market and the way in which publishers distribute content it is not practicable for PAMCo to produce definitive rules around TBR composition. PAMCo will endeavour to keep its TBR definitions aligned with the latest developments of the digital market and ultimately with the UKOM approved digital estimates.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcd8942 elementor-widget elementor-widget-heading\" data-id=\"bcd8942\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenging Rules on TBR<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eac7bf5 elementor-widget elementor-widget-text-editor\" data-id=\"eac7bf5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>All final decisions on Total Brand Reach rest with the PAMCo Board.<\/p><p>Given the complex fast changing nature of the digital market and the way in which publishers distribute content it is not practicable for PAMCo to produce definitive rules. The rules set out above are the collective attempt of PAMCo and our stakeholder technical representatives to codify this at the time of PAMCo\u2019s launch.<\/p><p>If stakeholders query how the rules are applied, in the first instance this will be raised at the PAMCo Technical Group to check against these published guidelines. If there is a technical decision this will be relayed to the publisher. It is likely that queries may often be of a commercial nature, so we envisage such queries will be presented to the PAMCo Board for a final decision, including the views of the Technical Group as appropriate.<\/p><p>The PAMCo Board\u2019s decision is binding.<\/p><p>For the latest TBR entities please <a role=\"link\" href=\"\/market-estimates\/\">click here<\/a><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Total Brand Reach (TBR) is a measure of the reach of all related content for each publisher brand. TBR appears clearly labelled as such in PAMCo published tables and is available for each brand as an over code within the data bureau analysis systems. It is also possible to analyse each individual entity included within [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10993,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Total Brand Reach (TBR) - PAMCo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pamco.co.uk\/how-to-access-pamco-data\/total-brand-reach-tbr\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Total Brand Reach (TBR) - PAMCo\" \/>\n<meta property=\"og:description\" content=\"Total Brand Reach (TBR) is a measure of the reach of all related content for each publisher brand. 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